Patients entering an office for the first visit want to be reassured that they are in the right place where there needs for comfort, quality and service will be met with professionalism, and a smile.Read More
This is a collection of orthodontic management resources, news updates, public speaking announcements, and other information for orthodontists, consultants and the orthodontic industry.
As I fly around the United States and Europe consulting with orthodontists who desire to create the very best practices, I often discover that most workplaces lack a sense of joy, fulfillment and peace.Read More
The orthodontic marketplace has changed significantly over the past 5 years and even greater changes are on the way. Practices have increased significantly in size mainly due to a demographic increase in children, many more adults accepting treatment and a booming economy.Read More
The marketing of the orthodontic practice has changed considerably over the past two decades. Marketing strategies can be much more sophisticated and diverse than simply building relationships with the area dentists and providing excellent customer service that leads to “word of mouth” referrals. Understanding the dynamics of the marketplace and how one’s career path fits into it is vital to achieving accelerated growth.Read More