Resources

This is a collection of orthodontic management resources, news updates, public speaking announcements, and other information for orthodontists, consultants and the orthodontic industry.

Introducing the Coordinator System

The problem most doctors face is they have very little systems in the way of management, which is fine for a practice that has two employees. But as the business grows, the management structure should grow with it, but rarely does. The doctor ends up managing all fifteen team members, and calls me up at fifty years old to see how much he can sell his practice for on the open market.

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Converting Management Software: A Consultant's Prescription

As with all prescriptions, this one comes with a disclaimer: The client should be aware that the prescription in this article is not intended to address specific software conversion experience and side effects. There are no known deaths or hospitalizations that have been seen with computer system conversions but lost jobs are possible. Having worked firsthand with most of the various orthodontic software systems, the conversion snafu stories are endless.

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Three Steps to Improving Patient Participation

One of the primary components to running an efficient orthodontic practice is patients’ involvement and participation in the practice. For many practices, this component is often the most difficult to get right, and is often overlooked for a variety of reasons.

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Conversion Rates: The New Patient Process

Early on in my career I heard consultants talking about 90% conversion rates, and as impressive as the numbers were, that average always seemed high to me. If one first removes all the patients who aren’t likely to start, then 90% is certainly achievable. The problem with this approach is that it is difficult to maintain consistent tracking habits, and it is also rife with “double dipping,”...

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Developing a Solid Marketing System

I travel the states implementing management systems in orthodontic practices, large and small. By definition, a system is “a set of principles or procedures according to which something is done; an organized scheme or method.” I have found that many practices are good at absorbing marketing ideas, fewer are good at getting the ideas accomplished, and even fewer are good at developing and fostering a robust marketing program based on multiple united systems.

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Value Based Team Building

This week I hired two new team members and one of the first things I will have them do is read our Team Agreements. Team Agreements are a set of 12 values that we have established for our practice as to how we are going to work together, communicate with each other and treat each other in a respectful, relationship building manner. Establishing a clear team value system is vital if you want to have an effective, enjoyable team.

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Re-Thinking Patient Cooperation

At nearly every initial consulting visit, I am accused of being an alien: “Well, Ryan, your scheduling system is terrific, but how are we supposed to stay on time if our patients do not cooperate? I don’t know what planet you’re from, but here on earth, patients are regularly late for their appointments, have multiple broken brackets, and terrible oral hygiene to boot!”

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From Good to Great!

The practice of orthodontics has inherently within it the ability to be a great business. We get to deal in the highest of American values by delivering beautiful teeth that will give a lifetime of joy and satisfaction.

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Orthodontic Management is Easy

“That is so easy!,” exclaimed my new associate. “This stuff is not so hard after you have learned it.” After 28 years of teaching orthodontic management and marketing to over four hundred offices I often feel that it is so simple and easy. Then I remember that everything is easy after someone has shown you how to do it, and impossible if I have never seen it before.

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Buy, Sell, Hold or Associate?

It is vital that the Buyer’s and Seller’s needs and goals are identified early, and are realistic.  In most cases a senior doctor should never take in a partner in order to make more money, as this dream rarely results in orthodontics.  Partnerships are best for their other benefits, especially with a view to transition the junior doctor in and the senior doctor to retirement.  Ideally the senior doctor takes on a partner for no more than 2-5 years before retirement or becoming the senior associate.

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10 Keys to Success in Orthodontics

How does an orthodontic practice go from average to being highly successful? I have been asked this question often in my 28 years of working exclusively with hundreds of orthodontic practices. The same competitive motivations that drove doctors to graduate in the top ten percent of their class still drives many to want to be on top.

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The Art of Relationship Selling

According to the Merriam-Webster dictionary, art is a skill acquired by experience, study or observation.  Likewise, the art of relationship selling is a skill that can be learned through the experience and study/observation of what has worked and continues to work in hundreds of orthodontic practices across the globe.

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On-Time Doctor Time Scheduling

What is the single greatest limiting factor for most dental practices in both practice growth and treatment quality?  What causes you and the staff the greatest amount of stress each day?  You guessed it… the scheduling system.

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