Effective marketing is not just about increasing the number of calls, first visits or starts: it includes branding, outreach, customer service, and a wholly integrated approach to patient care.
Marketing and Branding
Effective marketing is not just about increasing the number of calls, first visits or starts: it's about identifying the right types of customers first, and then converting them into extremely satisfied evangelists who will tell all of their friends about the great work you do.
This starts with your branding: who are you and how do you want to be perceived? Alexander & Sons works with doctors to build their brand identity into a beautiful and cohesive whole – starting with a compelling story, a logo, colors, fonts, and the right verbiage, and then iterating that identity across your website, cards, forms, brochures, and even the way your staff interacts with customers.
Then we talk about outreach: we'll create a strategy to reach qualified prospective patients, brainstorm dozens of marketing ideas to find the right ones for your practice, market and budget, and execute them effectively. We'll build a marketing timeline that balances large events with consistent outreach opportunities. Then we'll monitor to see what works, what doesn't, and how we can improve with each new campaign.
If you want to know how to find your newest set of patients or would just like feedback on your current branding and marketing, feel free to give us a call.